Digital Marketing
- Overview
- Scope
- Courses
- Content
- Employers Council
- Apply Now
Digital Marketing is the promotion of brands using all forms of digital advertising channels to reach consumers.
This now includes television, radio, Internet, mobile, social media marketing and all other forms of digital media. Digital Marketing is a new and powerful medium.
In this specialisation, you will focus on new and emerging Digital Media, Search Engines, Search Engine Optimisation, Display Advertising, Websites, Mobile Marketing and M-Commerce. You will also be given extensive training on Digital branding which will include Online Marketing, usage patterns and Consumer Behaviour.
During this module, you will focus on the use of advanced digital media for marketing, including digital newspapers and directories, DTH, IPTV, Mobile TV and Satellite & Community radio. You will progress to develop an in-depth understanding of the usage of digital technologies in business models with revenue streams. You will also learn convergence processes and ICE (information, communication & entertainment trends) and gain an understanding of legal issues in digital marketing.
Digital Marketing is the most rapidly growing segment of business in India and across the globe. An estimate puts the usage of online medium for commerce at 9 times of current levels in the next 10 years.
This will result in an explosion of job opportunities in this segment and hence create a massive requirement of trained and skilled manpower in Digital Marketing.
Full Time Programmes
Post Graduate LevelProfessional Programme in Business Management with specializations in Marketing
Undergraduate Level
(Integrated) Professional Programme in Business Management with specializations in Marketing
Programmes for Working Professionals
- Proficient Level Certificate in Marketing
- Specialist Level Certification in Marketing - specialization in Digital Marketing
Deliverables Content
| Digital Media | New and emerging Digital Media, Mail Accounts and Groups, Search engines, Search Engine Optimization, Display Advertising, Instant Messaging (IM) /Chat, SEM (Search Engine Marketing) Video casting, Podcasting, Blogging, Social Media Optimization & Marketing Strategies, Websites, Mobile Marketing & M-Commerce, Interactive Voice Response Systems (IVRS) Mobile Gaming, 3G technology, Creating a digital platform, Video emails and direct mailers, Downloads. Media choice and selection, Media Planning. |
| Digital Branding | Marketing Mix, Principles of IMC & its programs, Online Marketing, Online usage patterns, Online Consumer Behaviour, Global Consumer Behaviour, Affiliate Marketing, Account Management. |
| Advanced Digital Media | Viral marketing and word of web, Digital newspapers, magazines and directories, DTH, IPTV and Mobile TV, Digital cinema, Satellite & Community radio. Forums, Video logs, Cyber PR, Social media research & metrics, Photo-sharing and message boards, Social gaming, RSS feeds, Animation and VFX, Internet telephony, Web metrics, e-Commerce and e-CRM. Blue tooth technology, WIKIs and content communities, Content syndication and micro blogging, Social bookmarking and social calendars. |
| Digital Technologies | New trends and technologies, Future of digital media, Business models and revenue streams, Webinar and web conferencing in India. Convergence, Emerging Media, ICE (Information, Communication & Entertainment) trends. |
| Legal issues & Analytics | Public policy Issues, Statutory and Legal framework, Rights and Privacy Policies, Digital Analytics, Ethical Issues, Advanced Analytics. |
Employer's Council Members
| Mr. Abhinav Saxena | AVP, HSBC |
| Mr. Abhishek Mukherjee | Asst. Director-Marketing, WNS-Marketics |
| Mr. Alok Duggal | Head of Marketing, ING Vysya Ltd |
| Mr. Behram Sabawala | Head-Strategic Alliance, NIIT Limited |
| Mr. Amitabh Singh | Head Sales - Food Services, DABUR |
| Mr. Anoop Kapoor | Director, Lynx Tools & Components |
| Mr. Ashish Daftari | RSM (N&E), Thompson Press |
| Mr. Atulit Saxena | COO - Brands, Future Group |
| Dr. Dilpreet Brar | Director Operation, Max Healthcare |
| Dr. Manjunath Hegde | CEO, Alpha Star Steel Pvt. Ltd. |
| Mr. N.K. Agarwal | Associate Vice President, Kent R.O. Systems |
| Mr. Nagendra Chaudhary | Zonal Manager, Cadila |
| Mr. P. Thiruvengadam | Senior Director, Deloitte Touche' Tohmatsu India |
| Mr. Pankaj Rastogi | Regional Head (Retail Sales) Tata Assets |
| Mr. Pawan Chaurasia | Vice President, Sales & Marketing, Indiabulls |
| Mr. Prashant Kishore Sharma | National Manager, Reliance Retail |
| Mr. Sandeep Batra | Country Manager Marketing, Lenovo India |
| Mr. Ramesh Kumar | Strategic Planning, O&M |
| Mr. Ravi Kamat | MD, Softbridge Solutions |
| Mr. Rohit Mahajan | CEO, Saviance Technology |
| Mr. S.Shivkumar | Director-Client Servicing, Crayon's Advertising |
| Mr. Sameer Kapoor | CEO, NDTV |
| Mr. Satpal Chaudhary | CEO, Khoday's Group |
| Mr. Shivan Gandhi | Regional Business Head, Bunge India |
| Mr. Vishal Dixit | Advisor to Reliance Trend |
| Mr. Vinay Upadhyay | President, Escorts |
| Mr. Vikram Munshi | Head - Sales & Marketing, Ranbaxy |
| Mr. Anil Malhotra | Head - Commercial Business North, Elite Brands |
| Ms. Nidhi Lauria | National Sales & Operations Head - Internet Ventures |
| Mr. Rajesh Bansal | VP Sales, ING |
| Mr. Pawan Chaurasia | CEO, Ebony |
| Mr. Hemant Shah | Executive Director, Times OOH |
| Ms. Archana Tomar | CEO Blue Lotus Communications |
| Dr. A K Garg | Vice President Marketing, KORES India |
| Mr. Govindan Senthil | Territory Manager, IBM |
| Mr. Anurag Gupta | President - Strategic Initiatives and Integration, Mudra Communications |
| Ms. Ashu Gupta | AVP - Distribution and Logistics, Wockhardt Ltd. |
| Mr. Rajendra Gupta | International Healthcare & Retail Expert |
| Mr. Suresh Iyer | Vice President Marketing, Blue Star |
| Mr. Ashish Jha | Product Manager - Home Loans, ICICI Home Finance |
| Ms. Vanita Keswani | Chief Operating Officer, Madison Media Sigma |
| Mr. Kewal Kotian | VP Marketing, Aditya Birla Financial Services |
| Mr. Arun Om Lal | Director, Sunrise India |
| Mr. Ram Manohar | Head Logistics, ACC |
| Mr. Janak Mehta | President, LKP Securities |
| Ms. Sujata Mody | Director, BMR Advisors |
| Mr. Nandkishore | Sr. Product & Investment Analyst, Standard Chartered |
| Mr. Jiten Rajput | Head Exports, Bombay Dyeing |
| Mr. Ritesh Sampat | Regional Manager, Bajaj Allianz |
| Mr. Abhijit Saxena | Chief Executive Officer, Net Core |
| Mr. Jose Varkey | Vice President Sales and Marketing, Reliance Retail |
| Mr. Vinod Warrier | Vice President Sales and Marketing, Nilkamal |
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