Digital Marketing

  • Overview
  • Scope
  • Courses
  • Content
  • Employers Council
  • Apply Now

Digital Marketing is the promotion of brands using all forms of digital advertising channels to reach consumers.

This now includes television, radio, Internet, mobile, social media marketing and all other forms of digital media. Digital Marketing is a new and powerful medium.

In this specialisation, you will focus on new and emerging Digital Media, Search Engines, Search Engine Optimisation, Display Advertising, Websites, Mobile Marketing and M-Commerce. You will also be given extensive training on Digital branding which will include Online Marketing, usage patterns and Consumer Behaviour.

During this module, you will focus on the use of advanced digital media for marketing, including digital newspapers and directories, DTH, IPTV, Mobile TV and Satellite & Community radio. You will progress to develop an in-depth understanding of the usage of digital technologies in business models with revenue streams. You will also learn convergence processes and ICE (information, communication & entertainment trends) and gain an understanding of legal issues in digital marketing.

Digital Marketing is the most rapidly growing segment of business in India and across the globe. An estimate puts the usage of online medium for commerce at 9 times of current levels in the next 10 years.

This will result in an explosion of job opportunities in this segment and hence create a massive requirement of trained and skilled manpower in Digital Marketing.

Full Time Programmes

Post Graduate Level
Professional Programme in Business Management with specializations in Marketing

Undergraduate Level
(Integrated) Professional Programme in Business Management with specializations in Marketing

Programmes for Working Professionals

  • Proficient Level Certificate in Marketing
  • Specialist Level Certification in Marketing - specialization in Digital Marketing
Deliverables           Content
Digital MediaNew and emerging Digital Media, Mail Accounts and Groups, Search engines, Search Engine Optimization, Display Advertising, Instant Messaging (IM) /Chat, SEM (Search Engine Marketing) Video casting, Podcasting, Blogging, Social Media Optimization & Marketing Strategies, Websites, Mobile Marketing & M-Commerce, Interactive Voice Response Systems (IVRS) Mobile Gaming, 3G technology, Creating a digital platform, Video emails and direct mailers, Downloads. Media choice and selection, Media Planning.
Digital BrandingMarketing Mix, Principles of IMC & its programs, Online Marketing, Online usage patterns, Online Consumer Behaviour, Global Consumer Behaviour, Affiliate Marketing, Account Management.
Advanced Digital MediaViral marketing and word of web, Digital newspapers, magazines and directories, DTH, IPTV and Mobile TV, Digital cinema, Satellite & Community radio. Forums, Video logs, Cyber PR, Social media research & metrics, Photo-sharing and message boards, Social gaming, RSS feeds, Animation and VFX, Internet telephony, Web metrics, e-Commerce and e-CRM. Blue tooth technology, WIKIs and content communities, Content syndication and micro blogging, Social bookmarking and social calendars.
Digital TechnologiesNew trends and technologies, Future of digital media, Business models and revenue streams, Webinar and web conferencing in India. Convergence, Emerging Media, ICE (Information, Communication & Entertainment) trends.
Legal issues & AnalyticsPublic policy Issues, Statutory and Legal framework, Rights and Privacy Policies, Digital Analytics, Ethical Issues, Advanced Analytics.
Employer's Council Members
Mr. Abhinav SaxenaAVP, HSBC
Mr. Abhishek MukherjeeAsst. Director-Marketing, WNS-Marketics
Mr. Alok DuggalHead of Marketing, ING Vysya Ltd
Mr. Behram SabawalaHead-Strategic Alliance, NIIT Limited
Mr. Amitabh SinghHead Sales - Food Services, DABUR
Mr. Anoop KapoorDirector, Lynx Tools & Components
Mr. Ashish DaftariRSM (N&E), Thompson Press
Mr. Atulit SaxenaCOO - Brands, Future Group
Dr. Dilpreet BrarDirector Operation, Max Healthcare
Dr. Manjunath HegdeCEO, Alpha Star Steel Pvt. Ltd.
Mr. N.K. AgarwalAssociate Vice President, Kent R.O. Systems
Mr. Nagendra ChaudharyZonal Manager, Cadila
Mr. P. ThiruvengadamSenior Director, Deloitte Touche' Tohmatsu India
Mr. Pankaj RastogiRegional Head (Retail Sales) Tata Assets
Mr. Pawan ChaurasiaVice President, Sales & Marketing, Indiabulls
Mr. Prashant Kishore SharmaNational Manager, Reliance Retail
Mr. Sandeep BatraCountry Manager Marketing, Lenovo India
Mr. Ramesh KumarStrategic Planning, O&M
Mr. Ravi KamatMD, Softbridge Solutions
Mr. Rohit MahajanCEO, Saviance Technology
Mr. S.ShivkumarDirector-Client Servicing, Crayon's Advertising
Mr. Sameer KapoorCEO, NDTV
Mr. Satpal ChaudharyCEO, Khoday's Group
Mr. Shivan GandhiRegional Business Head, Bunge India
Mr. Vishal DixitAdvisor to Reliance Trend
Mr. Vinay UpadhyayPresident, Escorts
Mr. Vikram MunshiHead - Sales & Marketing, Ranbaxy
Mr. Anil MalhotraHead - Commercial Business North, Elite Brands
Ms. Nidhi LauriaNational Sales & Operations Head - Internet Ventures
Mr. Rajesh BansalVP Sales, ING
Mr. Pawan ChaurasiaCEO, Ebony
Mr. Hemant ShahExecutive Director, Times OOH
Ms. Archana TomarCEO Blue Lotus Communications
Dr. A K GargVice President Marketing, KORES India
Mr. Govindan Senthil Territory Manager, IBM
Mr. Anurag Gupta President - Strategic Initiatives and Integration, Mudra Communications
Ms. Ashu Gupta AVP - Distribution and Logistics, Wockhardt Ltd.
Mr. Rajendra Gupta International Healthcare & Retail Expert
Mr. Suresh Iyer Vice President Marketing, Blue Star
Mr. Ashish JhaProduct Manager - Home Loans, ICICI Home Finance
Ms. Vanita Keswani Chief Operating Officer, Madison Media Sigma
Mr. Kewal KotianVP Marketing, Aditya Birla Financial Services
Mr. Arun Om Lal Director, Sunrise India
Mr. Ram ManoharHead Logistics, ACC
Mr. Janak MehtaPresident, LKP Securities
Ms. Sujata ModyDirector, BMR Advisors
Mr. NandkishoreSr. Product & Investment Analyst, Standard Chartered
Mr. Jiten RajputHead Exports, Bombay Dyeing
Mr. Ritesh Sampat Regional Manager, Bajaj Allianz
Mr. Abhijit SaxenaChief Executive Officer, Net Core
Mr. Jose Varkey Vice President Sales and Marketing, Reliance Retail
Mr. Vinod Warrier Vice President Sales and Marketing, Nilkamal

© Copyright 2012, WLC College (India) Ltd. All Rights Reserved.