Integrated marketing communication (IMC) is a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them.  

Branding is a complex process, but its goal is simple. It is the creation and development of a specific identity for a company, product, commodity, group or person.

Our programmes are designed to create competent professionals in this sub-profession. The modules in our programme focus on communication, its various medium & creating a communication plan. It covers carrying out activities of brand planning, role of media and different types of media used in creating campaigns. This module will also train you to manage product launches, sales promotions and customer life cycle.

You will learn to develop promotional campaigns and build abilities in managing media. You will learn to define media objectives and comprehend concepts of reach and frequency along with media planning, scheduling and buying. You will also develop skills in Event Planning and Management, Public Relations, Sales Promotion and the use of interactive media.

The requirement of communication and brand experts in creating an overall communication plan for an organization is ever growing in today’s era of high competition and the war to grab consumer eye balls.

One could join any reputed media/business house as a trainee and grow to become a Brand Manager, Product Manager, Creative Director & Head of operation in the respective field.

Full Time Programmes

Post Graduate Level
Professional Programme in Business Management with specializations in Marketing

Undergraduate Level
(Integrated) Professional Programme in Business Management with specializations in Marketing