Integrated Marketing communication

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  • Scope
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Integrated marketing communication (IMC) is a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them.  

Branding is a complex process, but its goal is simple. It is the creation and development of a specific identity for a company, product, commodity, group or person.

Our programmes are designed to create competent professionals in this sub-profession. The modules in our programme focus on communication, its various medium & creating a communication plan. It covers carrying out activities of brand planning, role of media and different types of media used in creating campaigns. This module will also train you to manage product launches, sales promotions and customer life cycle.

You will learn to develop promotional campaigns and build abilities in managing media. You will learn to define media objectives and comprehend concepts of reach and frequency along with media planning, scheduling and buying. You will also develop skills in Event Planning and Management, Public Relations, Sales Promotion and the use of interactive media.

The requirement of communication and brand experts in creating an overall communication plan for an organization is ever growing in today’s era of high competition and the war to grab consumer eye balls.

One could join any reputed media/business house as a trainee and grow to become a Brand Manager, Product Manager, Creative Director & Head of operation in the respective field.

Full Time Programmes

Post Graduate Level
Professional Programme in Business Management with specializations in Marketing

Undergraduate Level
(Integrated) Professional Programme in Business Management with specializations in Marketing

Abilities                   Content
Campaign PlanningEvent planning and Management, Managed campaigns, Campaign Planning, Campaign initiation, Performance tracking, Campaign evaluation.
Media ManagementIdentifying media vehicles, Target audience analysis, Relationship between Media, advertising and consumer, Selecting media vehicles, Media reach, Preparing media budget, allocation of media budget.
Brand planningBranding Fundamentals, Brand Planning, B2B Buyer behaviour, brand Communication, Customer segmentation and valuation, Brand positioning.
Product ManagementConcepts of New Product Development, Concepts of Pricing, Promotion at various levels, Managing Product Launches, Business Plans, Market wise pricing and product strategies, Evaluating product performance, Assessment tool and methodology for improvement.
Employer's Council Members
Mr. Abhinav SaxenaAVP, HSBC
Mr. Abhishek MukherjeeAsst. Director-Marketing, WNS-Marketics
Mr. Alok DuggalHead of Marketing, ING Vysya Ltd
Mr. Behram SabawalaHead-Strategic Alliance, NIIT Limited
Mr. Amitabh SinghHead Sales - Food Services, DABUR
Mr. Anoop KapoorDirector, Lynx Tools & Components
Mr. Ashish DaftariRSM (N&E), Thompson Press
Mr. Atulit SaxenaCOO - Brands, Future Group
Dr. Dilpreet BrarDirector Operation, Max Healthcare
Dr. Manjunath HegdeCEO, Alpha Star Steel Pvt. Ltd.
Mr. N.K. AgarwalAssociate Vice President, Kent R.O. Systems
Mr. Nagendra ChaudharyZonal Manager, Cadila
Mr. P. ThiruvengadamSenior Director, Deloitte Touche' Tohmatsu India
Mr. Pankaj RastogiRegional Head (Retail Sales) Tata Assets
Mr. Pawan ChaurasiaVice President, Sales & Marketing, Indiabulls
Mr. Prashant Kishore SharmaNational Manager, Reliance Retail
Mr. Sandeep BatraCountry Manager Marketing, Lenovo India
Mr. Ramesh KumarStrategic Planning, O&M
Mr. Ravi KamatMD, Softbridge Solutions
Mr. Rohit MahajanCEO, Saviance Technology
Mr. S.ShivkumarDirector-Client Servicing, Crayon's Advertising
Mr. Sameer KapoorCEO, NDTV
Mr. Satpal ChaudharyCEO, Khoday's Group
Mr. Shivan GandhiRegional Business Head, Bunge India
Mr. Vishal DixitAdvisor to Reliance Trend
Mr. Vinay UpadhyayPresident, Escorts
Mr. Vikram MunshiHead - Sales & Marketing, Ranbaxy
Mr. Anil MalhotraHead - Commercial Business North, Elite Brands
Ms. Nidhi LauriaNational Sales & Operations Head - Internet Ventures
Mr. Rajesh BansalVP Sales, ING
Mr. Pawan ChaurasiaCEO, Ebony
Mr. Hemant ShahExecutive Director, Times OOH
Ms. Archana TomarCEO Blue Lotus Communications
Dr. A K GargVice President Marketing, KORES India
Mr. Govindan Senthil Territory Manager, IBM
Mr. Anurag Gupta President - Strategic Initiatives and Integration, Mudra Communications
Ms. Ashu Gupta AVP - Distribution and Logistics, Wockhardt Ltd.
Mr. Rajendra Gupta International Healthcare & Retail Expert
Mr. Suresh Iyer Vice President Marketing, Blue Star
Mr. Ashish JhaProduct Manager - Home Loans, ICICI Home Finance
Ms. Vanita Keswani Chief Operating Officer, Madison Media Sigma
Mr. Kewal KotianVP Marketing, Aditya Birla Financial Services
Mr. Arun Om Lal Director, Sunrise India
Mr. Ram ManoharHead Logistics, ACC
Mr. Janak MehtaPresident, LKP Securities
Ms. Sujata ModyDirector, BMR Advisors
Mr. NandkishoreSr. Product & Investment Analyst, Standard Chartered
Mr. Jiten RajputHead Exports, Bombay Dyeing
Mr. Ritesh Sampat Regional Manager, Bajaj Allianz
Mr. Abhijit SaxenaChief Executive Officer, Net Core
Mr. Jose Varkey Vice President Sales and Marketing, Reliance Retail
Mr. Vinod Warrier Vice President Sales and Marketing, Nilkamal

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