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Retail marketing is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations.

Fast growing urbanization, increased footprint of organized retail format stores and multi activity malls has completely changed the urban landscape and has made Retail one of the fastest growing and high potential professions for youngsters.

An estimate puts the organized retail business at $635 billion by 2015. The organized retail sector is now rapidly gaining ground in the vast potential mid & small towns of India.

The module shall also cover Retail Marketing, Supply Chain Management & Logistics. You will learn the processes required for procurement, merchandising and CRM. You will also develop skills in analysing and controlling costs. This module will also focus on the importance of cost management in retail marketing, micro financing and retail economics.

The last decade has seen Retail emerging as one of the fastest growing industry, consequently the job opportunities in Retail have grown many fold. WLCI programme will enable you to become a well rounded Retail Professional, thus, making you competent to pursue careers such as Retail Sales Manager, Store Manager, Retail Operation Manager, Customer Service Manager and Logistics Manager

Full Time Programmes

For Graduates
Professional Programme in Business Management with specializations in Marketing

For 10+2
Professional Programme in Business Management with specializations in Marketing (Integrated)

Part Time Program
  • Specialist Level Programme in Retail
Deliverables                           Content
Retail EnvironmentRetail trends and its future, retail planning, genesis of targets & monitoring and reviewing. Retail Forecasting tools and techniques, Retail tactics, New trends and technologies, E-retailing, Use of Information Technology and Electronic Data Interchange (EDI)
Store ManagementStore & Sales Force Management methods and their application
Cost ManagementRetailing Information Systems, Micro Financing, Auditing and cost control. Cost analysis and management, Advanced retail economics, Legal and Statutory framework.
Retail MarketingMethods of Retail promotions & New business development.
Procurement, Supply chain Management & LogisticsPricing and revenue management in the supply chain. Inventory management and receipt & issue management.
Customer Relationship ManagementCustomer Service in retailing & CRM data management, data input, CRM software, Loyalty programmes, Moments of truth in retail, Consumer Insights & Knowledge. Application of IT to retail marketing.
International retailingDevelopment of International retailing, International retail structures, market entry methods.
Employer's Council Members
Mr. Abhinav SaxenaAVP, HSBC
Mr. Abhishek MukherjeeAsst. Director-Marketing, WNS-Marketics
Mr. Alok DuggalHead of Marketing, ING Vysya Ltd
Mr. Behram SabawalaHead-Strategic Alliance, NIIT Limited
Mr. Amitabh SinghHead Sales - Food Services, DABUR
Mr. Anoop KapoorDirector, Lynx Tools & Components
Mr. Ashish DaftariRSM (N&E), Thompson Press
Mr. Atulit SaxenaCOO - Brands, Future Group
Dr. Dilpreet BrarDirector Operation, Max Healthcare
Dr. Manjunath HegdeCEO, Alpha Star Steel Pvt. Ltd.
Mr. N.K. AgarwalAssociate Vice President, Kent R.O. Systems
Mr. Nagendra ChaudharyZonal Manager, Cadila
Mr. P. ThiruvengadamSenior Director, Deloitte Touche' Tohmatsu India
Mr. Pankaj RastogiRegional Head (Retail Sales) Tata Assets
Mr. Pawan ChaurasiaVice President, Sales & Marketing, Indiabulls
Mr. Prashant Kishore SharmaNational Manager, Reliance Retail
Mr. Sandeep BatraCountry Manager Marketing, Lenovo India
Mr. Ramesh KumarStrategic Planning, O&M
Mr. Ravi KamatMD, Softbridge Solutions
Mr. Rohit MahajanCEO, Saviance Technology
Mr. S.ShivkumarDirector-Client Servicing, Crayon's Advertising
Mr. Sameer KapoorCEO, NDTV
Mr. Satpal ChaudharyCEO, Khoday's Group
Mr. Shivan GandhiRegional Business Head, Bunge India
Mr. Vishal DixitAdvisor to Reliance Trend
Mr. Vinay UpadhyayPresident, Escorts
Mr. Vikram MunshiHead - Sales & Marketing, Ranbaxy
Mr. Anil MalhotraHead - Commercial Business North, Elite Brands
Ms. Nidhi LauriaNational Sales & Operations Head - Internet Ventures
Mr. Rajesh BansalVP Sales, ING
Mr. Pawan ChaurasiaCEO, Ebony
Mr. Hemant ShahExecutive Director, Times OOH
Ms. Archana TomarCEO Blue Lotus Communications
Dr. A K GargVice President Marketing, KORES India
Mr. Govindan Senthil Territory Manager, IBM
Mr. Anurag Gupta President - Strategic Initiatives and Integration, Mudra Communications
Ms. Ashu Gupta AVP - Distribution and Logistics, Wockhardt Ltd.
Mr. Rajendra Gupta International Healthcare & Retail Expert
Mr. Suresh Iyer Vice President Marketing, Blue Star
Mr. Ashish JhaProduct Manager - Home Loans, ICICI Home Finance
Ms. Vanita Keswani Chief Operating Officer, Madison Media Sigma
Mr. Kewal KotianVP Marketing, Aditya Birla Financial Services
Mr. Arun Om Lal Director, Sunrise India
Mr. Ram ManoharHead Logistics, ACC
Mr. Janak MehtaPresident, LKP Securities
Ms. Sujata ModyDirector, BMR Advisors
Mr. NandkishoreSr. Product & Investment Analyst, Standard Chartered
Mr. Jiten RajputHead Exports, Bombay Dyeing
Mr. Ritesh Sampat Regional Manager, Bajaj Allianz
Mr. Abhijit SaxenaChief Executive Officer, Net Core
Mr. Jose Varkey Vice President Sales and Marketing, Reliance Retail
Mr. Vinod Warrier Vice President Sales and Marketing, Nilkamal