Retail
- Overview
- Scope
- Courses
- Content
- Employers Council
- Apply Now
Retail marketing is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations.
Fast growing urbanization, increased footprint of organized retail format stores and multi activity malls has completely changed the urban landscape and has made Retail one of the fastest growing and high potential professions for youngsters.
An estimate puts the organized retail business at $635 billion by 2015. The organized retail sector is now rapidly gaining ground in the vast potential mid & small towns of India.
The module shall also cover Retail Marketing, Supply Chain Management & Logistics. You will learn the processes required for procurement, merchandising and CRM. You will also develop skills in analysing and controlling costs. This module will also focus on the importance of cost management in retail marketing, micro financing and retail economics.
The last decade has seen Retail emerging as one of the fastest growing industry, consequently the job opportunities in Retail have grown many fold. WLCI programme will enable you to become a well rounded Retail Professional. Thus, making you competent to pursue careers such as Sales Manager, Store Manager, Department Manager, Customer Service Manager and Logistics Manager
Full Time Programmes
Post Graduate LevelProfessional Programme in Business Management with specializations in Marketing
Undergraduate Level
(Integrated) Professional Programme in Business Management with specializations in Marketing
Programmes for Working Professionals
- Proficient Level Certificate in Marketing
- Specialist Level Certification in Marketing - specialization in Retail
Deliverables Content
| Retail Environment | Retail trends and its future, retail planning, genesis of targets & monitoring and reviewing. Retail Forecasting tools and techniques, Retail tactics, New trends and technologies, E-retailing, Use of Information Technology and Electronic Data Interchange (EDI) |
| Store Management | Store & Sales Force Management methods and their application |
| Cost Management | Retailing Information Systems, Micro Financing, Auditing and cost control. Cost analysis and management, Advanced retail economics, Legal and Statutory framework. |
| Retail Marketing | Methods of Retail promotions & New business development. |
| Procurement, Supply chain Management & Logistics | Pricing and revenue management in the supply chain. Inventory management and receipt & issue management. |
| Customer Relationship Management | Customer Service in retailing & CRM data management, data input, CRM software, Loyalty programmes, Moments of truth in retail, Consumer Insights & Knowledge. Application of IT to retail marketing. |
| International retailing | Development of International retailing, International retail structures, market entry methods. |
Employer's Council Members
| Mr. Abhinav Saxena | AVP, HSBC |
| Mr. Abhishek Mukherjee | Asst. Director-Marketing, WNS-Marketics |
| Mr. Alok Duggal | Head of Marketing, ING Vysya Ltd |
| Mr. Behram Sabawala | Head-Strategic Alliance, NIIT Limited |
| Mr. Amitabh Singh | Head Sales - Food Services, DABUR |
| Mr. Anoop Kapoor | Director, Lynx Tools & Components |
| Mr. Ashish Daftari | RSM (N&E), Thompson Press |
| Mr. Atulit Saxena | COO - Brands, Future Group |
| Dr. Dilpreet Brar | Director Operation, Max Healthcare |
| Dr. Manjunath Hegde | CEO, Alpha Star Steel Pvt. Ltd. |
| Mr. N.K. Agarwal | Associate Vice President, Kent R.O. Systems |
| Mr. Nagendra Chaudhary | Zonal Manager, Cadila |
| Mr. P. Thiruvengadam | Senior Director, Deloitte Touche' Tohmatsu India |
| Mr. Pankaj Rastogi | Regional Head (Retail Sales) Tata Assets |
| Mr. Pawan Chaurasia | Vice President, Sales & Marketing, Indiabulls |
| Mr. Prashant Kishore Sharma | National Manager, Reliance Retail |
| Mr. Sandeep Batra | Country Manager Marketing, Lenovo India |
| Mr. Ramesh Kumar | Strategic Planning, O&M |
| Mr. Ravi Kamat | MD, Softbridge Solutions |
| Mr. Rohit Mahajan | CEO, Saviance Technology |
| Mr. S.Shivkumar | Director-Client Servicing, Crayon's Advertising |
| Mr. Sameer Kapoor | CEO, NDTV |
| Mr. Satpal Chaudhary | CEO, Khoday's Group |
| Mr. Shivan Gandhi | Regional Business Head, Bunge India |
| Mr. Vishal Dixit | Advisor to Reliance Trend |
| Mr. Vinay Upadhyay | President, Escorts |
| Mr. Vikram Munshi | Head - Sales & Marketing, Ranbaxy |
| Mr. Anil Malhotra | Head - Commercial Business North, Elite Brands |
| Ms. Nidhi Lauria | National Sales & Operations Head - Internet Ventures |
| Mr. Rajesh Bansal | VP Sales, ING |
| Mr. Pawan Chaurasia | CEO, Ebony |
| Mr. Hemant Shah | Executive Director, Times OOH |
| Ms. Archana Tomar | CEO Blue Lotus Communications |
| Dr. A K Garg | Vice President Marketing, KORES India |
| Mr. Govindan Senthil | Territory Manager, IBM |
| Mr. Anurag Gupta | President - Strategic Initiatives and Integration, Mudra Communications |
| Ms. Ashu Gupta | AVP - Distribution and Logistics, Wockhardt Ltd. |
| Mr. Rajendra Gupta | International Healthcare & Retail Expert |
| Mr. Suresh Iyer | Vice President Marketing, Blue Star |
| Mr. Ashish Jha | Product Manager - Home Loans, ICICI Home Finance |
| Ms. Vanita Keswani | Chief Operating Officer, Madison Media Sigma |
| Mr. Kewal Kotian | VP Marketing, Aditya Birla Financial Services |
| Mr. Arun Om Lal | Director, Sunrise India |
| Mr. Ram Manohar | Head Logistics, ACC |
| Mr. Janak Mehta | President, LKP Securities |
| Ms. Sujata Mody | Director, BMR Advisors |
| Mr. Nandkishore | Sr. Product & Investment Analyst, Standard Chartered |
| Mr. Jiten Rajput | Head Exports, Bombay Dyeing |
| Mr. Ritesh Sampat | Regional Manager, Bajaj Allianz |
| Mr. Abhijit Saxena | Chief Executive Officer, Net Core |
| Mr. Jose Varkey | Vice President Sales and Marketing, Reliance Retail |
| Mr. Vinod Warrier | Vice President Sales and Marketing, Nilkamal |
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